Social media is an important tool that you can utilize to meet whichever audience with the appropriate information and effective approach. You can share quality and valuable content. With social media, your contents have great chances of becoming viral and spread widely. And it’s strong enough to transfer your influence from the virtual world to the real world where it makes impacts on people’s lives. By building your brand step by step, you position yourself as a reputable person who speaks her knowledge, thoughts, and ideas on behalf of those who find it difficult to do so.
Unhappy customers are more likely to share their experiences. And you can ask satisfied customers to leave a review for your business. There is data that 7 out of 10 customers will leave a review for a business if asked. It is necessary to interact with people who take the time to write a review of your business. Respond to positive reviews with a sincere thank you, and don’t let the negative reviews get you down. 68% of consumers trust reviews more overall when there are some negative reviews in the mix. And when there are negative reviews, be courteous, apologize, and give the customer a way to get in touch with you directly so you can resolve the issue.
And with the help of Google Alert, RSS reader, and related services, get updates on the mentions of your brand on various blog sites, review platforms, and social media channels. Enter the Excel sheet to track the good and bad opinions of your business and target reputation management activities as appropriate.
Authenticity is a key component of true success and it requires your commitment, time and patient, An honest, humble, genuine and appreciable attitude will make you relatable, eventually helps you connect with a wider audience. And don't forget to be yourself. When you eventually focus on being yourself, you’ll definitely find people who will support, believe and trust in you, this is one of the pivots of creating your own personal image.
Besides your effort, your products or services offered are also important. You need to please your customers with what you are here to offer. Their firsthand experience is what will lead to word-of-mouth marketing and help your business grow exponentially. And there should be transparency and authenticity in all your online and offline conversations.
You can showcase what you’ve been doing or what you’re up to on your website. Then your followers or clients can relate with your efforts and believe in you the more they understand the kind of person you are. Your functioning website can also help you reach a larger population of people while showing them what stuff you’re really made of. And the searcher wants to see genuine information and contact details that are presented in a legible manner. Tell all about you and your services/business that would help your target audience to trust and approach you.
Also, your website should be mobile-friendly, as most people prefer browsing the Internet over their mobile devices. What's more, you can even register your name as a domain. Registering your name protects you from someone else controlling your name online.