Influencer marketing is one of the biggest trends to hit the digital landscape and millennials are flocking to get in on it. If you want to position yourself as an influencer in a saturated social media landscape, there are a few tips. And there are some things you can do to differentiate yourself from the competition. You can make sure that your voice is the one that heard, and your offer is the one that stands out from everyone else.
Niching down is one of the most important things you can do to brand yourself successfully as an influencer. Try to narrow your niche. Find what you love, and narrow it down to a tee, so you can really have influence in your field. For example, rather than calling yourself a travel influencer, brand yourself as an expert on European city breaks. Or luxury spa breaks around the world. Your followers who share the same values as you should know that you’re the person they should go to for advice.
If your content mimics other influencers in your industry, then it makes it nearly impossible for your followers to distinguish you from your competitors. Try being different. And think about who your customers are and what message, tone and voice they are more likely to respond to, and then use it consistently in all of your communication and advertising. Make sure you show your human side to your followers. Know your own voice and stay true to it.
It’s important to have a strong and consistent aesthetic because the majority of an influencer’s work is visual. Consider how you want your brand to look and how this will tie in with the message you want to convey. And no matter what you decide, make sure you stick with it across all of your content. This should come down to the clothes that you wear, the colors that are dominant in your photos, and the fonts that you use and your editing style.
You need to follow your competitors on social media, visit their websites and check out their offers on a regular basis to examine what they’re doing and how they’re doing it. And you can also identify if there are holes in what they’re offering and take steps in to fill them. There is no need to follow all your competitors, just get to know the successful influencers in your niche. You don’t have to offer a product that nobody else offers. Try to understand your customers and what they need. You must be sure that what you offer is done with excellence.
Your customers are just as likely to be influenced by humor as anybody else because we all love to have a good laugh. It is not necessary to be formal or appear contrived. One good example of the use of humor comes from the company Hello Flo. They sell female hygiene products, and they made a huge splash a couple of years ago with two humorous videos highlighting their products: Camp Gyno and First Moon Party. The latter got over 38 million views on YouTube because it made people laugh. After the giggles, the audience thinks about how great Hello Flo would be for all the little girls they know.