You have to build a real community of followers, posting engaging content, and systematically promote your products between the non-selling posts. The promotions should not outnumber entertaining and relevant content. And you need to make sure you keep driving sales and encouraging repeat purchases by frequently posting about your products. 3-4 promotions a week is the golden mean, as long as you post everything else daily.
You need to update product descriptions, images, etc. as well as coming up with creative ways to showcase your products. There is a list of creative posts ideas to help you build a stronger relationship between your brand and those that have liked your Facebook page:
Activate social sharing options for your storefront so people browsing your products can also share them with their friends and family on Facebook. This will increase fans to your store and make your store to have a higher reach. Most applications will offer the social sharing option, which can be placed directly beneath the buy now button. And the more shares you’ll get, the bigger will be the reach of your Facebook store.
Just like on other eCommerce platforms, the layout is going to play a big part on Facebook. You need to choose a color scheme that is clean and setting up distinct categories that enable consumers to go-to products they’re looking to purchase. If there are no distractions and users have direct product access, conversion rates will increase.
You can encourage your followers to post their own that show why your product is worth giving a try to exchange for bonuses. And these posts will be showed to their friends who may be your potential buyers.
User-Generated Content is a great way to sell on social networks for a number of reasons:
And there are 25 creative contest ideas from Jordan Lore:
You can advertise your shop on Facebook to get more prospects. By creating Facebook ads using tools like AdEspresso and boosting posts to existing fans, you’ll have thousands of people checking out your products daily. While creating ads, you can directly insert a link to your Facebook shop so that the targeted audience is just a click away from seeing your products and making a purchase decision. Use News Feed and mobile ads for the best results.
Fast Company reported that 42 percent of people like a Facebook page to get a discount or coupon. So by offering discounts through your online store to those landing on your storefront through your Facebook page, you’ll be able to entice consumers to buy.
There are also apps such as AgoraPulse to run contests, giveaways, etc. With such apps, you can create a call-to-action to visit your Facebook store to receive a special offer, either a discount code or a store-only sale.