November 29, 2019 4 min read

There are several best types of social media videos you should include in your strategy. Remember that certain types of videos seem to perform better on social media, but what one audience likes won’t work for everyone. As a consequence, when you’re trying to decide what video ideas might work best, don’t be afraid to mix it up and try different things to see what your audience responds to.

Tutorials And How-to Videos

This type of content is actually one of the most-searched-for online. Tutorials and how-to videos are immensely valued to your followers. Learning through videos is much easier than learning through other content formats. And they have mass appeal and are among the most frequently shared on social media. So you have a huge opportunity to add value and engage your audience through videos demonstrating how to do certain tasks. 

You can start creating short tutorials and how-to videos that show your audience how to do something related to your industry. To create a high-performing social media tutorial video, make sure you break down each part of the tutorial into distinct steps. You can even use text clues to announce these section separations and provide extra snippets of information.

User-Generated Videos

User-generated content is a brilliant way to grow an audience because users are more inclined to share the content they create. In addition to engaging your followers with fresh content, sharing user-generated videos gives you the opportunity to show your appreciation for their loyalty. You can encourage your users to create videos and incorporate your hashtags into the upload to give them more exposure. And you can hold a contest to gather user-generated content, or look out for videos your fans have posted organically. For instance, Huda Kattan regularly challenges her fans to create themed makeup looks using Huda Beauty products. She then shares these fan videos on her Instagram profile. 

Interview And Q&A Videos

Interview and Q&A videos are another excellent video format to engage your audience while satisfying their informational needs. Sit down with a thought leader, customer, or team member for an on-screen chat. You can prepare questions in advance, interview-style, or gather questions from your fans. A Q&A format also works well for solo videos where you speak directly to your followers and answer questions they’ve submitted. You can record videos ahead of time and edit them with video editing software, or host them live with tools like Facebook Live or Instagram Live Stories.

Behind-the-Scenes Videos

It’s a great way to highlight your team culture and build trust and connection with your audience by showing the people behind your business. Highlight day-to-day operations, your offices, your manufacturing processes, and more. Interview employees, talk to the vendors you’re closest to, or speak with your best customers. 

Event Videos

Tap into your followers’ FOMO by posting the video from your own events, or events that you attend. You can record and edit together recaps, or try live streaming using Facebook Live, Twitter’s built-in Periscope functionality, or Instagram Live. When you’re sharing a video of your event, make sure that the video is clearly labeled so that users know exactly what they’re watching. If it’s happening live, tell them how they can join in, too (if they still can), and always thank the attendees for coming in the video.

When you’re sharing a video of your event, make sure that the video is clearly labeled so that users know exactly what they’re watching. If it’s happening live, tell them how they can join in, too (if they still can), and always thank the attendees for coming in the video.

Promotional Videos

Consumers are most interested in seeing social media posts about discounts or sales. Offer your social media followers an exclusive deal and grab their attention with an eye-catching video promoting a sale or promo.

Product Demo Videos

According to one study, 78% of people said that their buying decisions have been influenced by brands’ social media posts. The right social media posts can influence people’s purchase decisions. If you will do a product review video and you think the product is great, then you should clearly demonstrate the product features to entice buyers. 

Instead of just confining yourself to product images, you should start creating product demo videos to better highlight some of the key features that people would be interested in. You can showcase an overview of the product or even highlight a specific feature for each video. Since it’s an informal social media video, it’s going to be much more authentic than a video ad, which can seem too polished and promotional in the eyes of consumers.

Giveaways And Contests Videos

Contests are a proven way to drum up engagement and there are lots of ways to use videos to extend your reach even further. You can create videos promoting your contests. Make a video to announce the winners or host a live stream giveaway and pick winners on air from viewers who post or engage with your video.


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